Straypals

studio project
Jan 2020
Project overview
Here at Straypals, we aim to provide a dynamic and mutually beneficial relationship between humans and feral cats. With the number of stray animals in our communities increasing with each passing year, we believe it is of utmost importance for us to provide a home for stray cats.
my contributions
content strategist
visual designer
interaction designer
Problem statement
The number of cat abandoment has increased over the years resulting in high mortality rate for cats.
How might we...
help improve the well-being of stray cats while strengthening the relationship between cats and humans?
research
We did a thorough research on how stray cats behave, their natural habits and where they live.

Stray cats usually stay under the void deck, watching people walking past as they position themselves in a relative distance.

By 08 55, the morning warmth arises and they enjoyed the proximity with no humans around.

At 18 00, they stationed close to their feeding area, waiting for cat watchers to give them food.
Habitats
Cats are commonly found under void decks.

They enjoy staying under void decks because of the warmth, comfort, subsistence, amenities and support.

Cats enjoy freedom. The areas where cats are mostly found in bushes, inside ground gutter, pillars, ledges, around the curb, around the bicycle, under or on a car, under the tree, on the grass and around the stairs.
Cat Hangouts
Hills - takes long and undisturbed naps in the afternoon

Between Cars - cool air - shade with cool breeze under carriage of cars

Closer - imitation - position against pillars with other cats, defense bubble to one lone cat

Underground in drains - mysterious tunnels for cats to roam

Bushes - hiding from people
Parked bicycles - 'foliage' of wheels - 'disappear' natural fence - enjoy wind and light

Under Vehicles - 2.15PM

Bottom of Hill - shades - breezy, gentle wind > ideal

Mezzanine - sleeps in awkward and funny positions, highground and cooling

Feeding - close proximity to feeding area, fed 3-4 times, watch perimeter
Behaviours
Social animals -they trust easily when treated well since birth, cats like to rub against human for reassurance, mixing smell with humans is vital function during social interaction

Territory - feels secure by marking their territory by spraying urine/scratch, difficulty in adapting to environment, scratching serves as a sign of confidence/statement of identity

Fitness and Hunting - specially adapted to se better at lower light levels

Feeding - eats little and often, opportunistic feeders

Sleeping - comfortable lying on surfaces that are heated (too hot for humans)
sp-survey
In this survey, we asked people on Instagram about their opinions and thoughts on how people treat stray cats and the reason why there injured.
user persona
sp-user persona
user journey
sp-user journey
unique selling point
provide a better life for stray cats
adopting a stray cat
a stress-free zone for interaction between humans and cats
emotional selling point
the concept of Tamagotchi, a childhood game where you can take care of your pet
allowing people to cool off and enjoy playing with cats
target audience
Cat lovers
Stray Cats
Group of cat watchers from social media platform
the solution
prototype 1
Stray Cat Shelter

A sanctuary for cats to live in
A place for people to relax

prototype 2
Cubicle for Cat

For cats to live
A customisable home with unlimited toys and playground

prototype 3
Interactive Mobile App

Users can monitor and track cat's health and well-being

AI tracking system to check cat's health, emotional state and status

initial prototype
initial sketch
Three story high cubicle


Floor texture: grassy, pebble, rattle, stones

initial 2
Cubicle for Cat

Each cubicle assigned to one cat
Recreation room to play and rest

final sketches
Cross Section of Building
Tree in the middle, cross section of Straypals building - top level and cat housing area (basement 1 and 2)
Cubicle Details
Items in cat cubicle, sketches and measurement parts of cat's playground
final prototype
Physical
Spacious office which provides pet care services and helpful assistants

Elevated platforms for people to have picnic
3D Digital
Cubicles are located underground to cater to cats

Stress free zone for people to relax with cats

Tree house like steps to relieve childhood moments
Mobile App
Daily Cat Check-ins
‍‍
Live Monitoring

Interactive Feeding

Interactive Toy Controlling

Health/Activity Tracker
Collaterals
sp-brochure frontsp-brochure back
Brochure
sp-poster
Poster
user testing
WHat was well done?
Being cooperative with one another in coming to decisions
Brainstorming ideas for prototypes
what can be improved?
Details in the Prototypes
Planning & Design
App Development
in collaboration with
Alicia Ng, Victor Zhu and Chester Phoon
leaf

contact

like what you see? drop a message via email or slide into my social dms!

can't wait to hear from you

available for freelancing, graphic design and projects

jstyle

jstylex99@gmail.com

artist | ux/ui | graphic designer